The Lincoln Project gained influence in large part through social media, where its slick ads provoked former president Donald Trump to attack it and its leadership. But while the group plans for a post-Trump existence, analyses of the group’s social media traction show its digital footprint has flatlined since Trump left office, as the group was further beset by sexual and financial scandals.
Since President Joe Biden took office in January, the liberal super PAC has lost tens of thousands of Twitter followers, and its digital footprint on Facebook has flatlined.
According to Social Blade, a social media data analysis company, the Lincoln Project has lost followers on Twitter in each week since Trump’s second impeachment trial on February 13. In the first week of February, the organization gained 984 followers but has shed followers every week since then. Read more…