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First-time Latino voters are outpacing the number of first-time non-Hispanic voters in a number of key swing states ahead of the 2024 elections, raising the stakes for both parties to engage with the crucial voting bloc.

The number of Latino voters ages 18-34 jumped in states such as Arizona, Nevada, New York, and Texas, according to an analysis by TelevisaUnivision and L2 data. A significant number of those new voters identify as independent or nonpartisan, opening the door for both parties to make headway before the 2024 cycle.

The GOP made major gains with Latino voters in Florida during the 2022 midterm elections, with Gov. Ron DeSantis winning in heavily Hispanic districts that no other Republican candidate in the state has won in several decades. Those gains were a sign of hope for Republicans, who have typically underperformed their Democratic counterparts in the voting group. Read more…